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Accessibility Statement

Accessibility Statement

This digital accessibility statement applies to the websites of Panasonic Marketing Europe GmbH published at

www.panasonic.com, www.technics.com, experience-fresh.panasonic.eu, store.eu.panasonic.com, 
my.eu.panasonic.com, lumixpro.panasonic.eu

We strive to make our websites accessible in accordance with the provisions of the German Accessibility Strengthening Act (BFSG) transposing Directive EU 2019/882 (European Accessibility Act) and all relevant accessibility standards.

Description of the service within the meaning of Section 1 Paragraph 3 in conjunction with Section 2 Number 26 and Annex 3 to the BFSG

Panasonic is a global manufacturer of electronic products for homes, businesses and industry. The website to which this accessibility statement applies is primarily aimed at end users and includes, in particular, consumer electronics, personal care appliances and kitchen and household appliances. Its service provision, within the meaning of the BFSG, consists of offering consumers the opportunity to obtain information about, and purchase, products and accessories via electronic communication channels – in particular via websites and mobile applications. Details of the individual offers and additional information can be found on the Panasonic websites, for example at www.panasonic.com.

Descriptions and explanations necessary to understand the performance of the service

Before purchasing a product through our websites or mobile applications, consumers can find out in advance about the products available. After selecting the desired product, additional information will be displayed along with the product price. The purchase becomes binding when the “Buy now” button is clicked. Consumers will then receive an order confirmation by email. Detailed product information can be found at www.panasonic.com. Initial content in easy-to-understand language is also available there. Additional accessible offerings, for example for people with limited mobility or sensory impairments, are also explained on the aforementioned website.

Accessibility requirements

The accessibility requirements arise from the German Accessibility Strengthening Act (BFSG) and the German Ordinance on the Accessibility Strengthening Act (BFSGV), derived from the European Accessibility Act (EAA). These laws and regulations refer to the Harmonised European Standard (EN) 301 549, version 3.2.1, based on the Web Content Accessibility Guidelines (WCAG), version 2.1, levels A and AA.

Status of compliance with the requirements

Barriers to accessibility on this website have been partially, but not fully, removed. The website is partially compliant with the German Accessibility Strengthening Act (BFSG) and EU Directive 2019/882 due to the following incompatibilities and exceptions.

The content listed below is not yet accessible:
www.panasonic.com, www.technics.com, experience-fresh.panasonic.eu:

  • Alternative texts: Some graphical controls, graphics and images contain no or insufficient alternative text. Purely decorative graphics sometimes do not have an empty alt attribute. In some places, text is displayed in image form without an equivalent text alternative being available (WCAG 1.1.1, 1.4.5).
  • Time-based media (recorded videos): There are no adequate media alternatives available for information-bearing visual content (WCAG 1.2.1, 1.2.5).
  • Structural markup: Headings, lists, paragraphs and tables are sometimes not correctly structured with the intended HTML elements or suitable alternatives (WCAG 1.3.1).
  • Interactive content: Content that appears when hovering over it with the mouse or when focusing with the keyboard is not always stable or fully usable (WCAG 1.4.13).
  • Colours and contrasts: Information (e.g. links in continuous text, states of control elements) is sometimes only conveyed through colour. Some control elements do not have sufficient contrast (WCAG 1.4.1, 1.4.11).
  • Screen orientation: Content does not fully adapt to the changed screen orientation of output devices, which results in some information or functionality being lost (WCAG 1.3.4).
  • Sizing and spacing: Increasing the text size by 200% or adjusting the text spacing sometimes leads to a loss of content or functionality (WCAG 1.4.4, 1.4.12).
  • Compatibility: The HTML markup contains errors (e.g. non-unique IDs). For interactive elements, semantic information is sometimes not fully available (e.g. missing name, role or status). Dynamic content such as success or error messages are not reliably recognised by assistive technologies (WCAG 4.1.1, 4.1.2, 4.1.3).
  • Navigation and page structure: Mechanisms for directly skipping recurring content blocks (e.g. main navigation) are currently not fully usable. Link texts sometimes do not convey the target or purpose of the link. Headings, labels (e.g. of buttons) and labels of form fields are not always clear (WCAG 2.4.1, 2.4.4, 2.4.6).
  • Keyboard operation: Some functions or controls are not fully accessible using the keyboard. The keyboard focus is currently not sufficiently clear (WCAG 2.1.1, 2.1.2, 2.4.7).
  • Input aids and controls: For some functions that are operated via path-based pointer gestures (e.g. swipe gestures), there are no alternatives using simple pointer input. Visible labels of controls do not always appear in the accessible name. Individual instructions are based exclusively on colours, shapes or positions and are therefore not accessible to all users (WCAG 2.5.1, 2.5.3, 1.3.3).
  • Custom settings: Custom browser settings (e.g. font size, font type, foreground and background colour) are not yet fully taken into account (EN 301 549 V3.2.1, 11.7).
  • Document accessibility: The website contains non-accessible PDF documents.

Panasonic Store store.eu.panasonic.com:

  • Alternative texts: Some graphical controls, graphics and images contain no or insufficient alternative text. Purely decorative graphics sometimes do not have an empty alt attribute. In some places, text is displayed in image form without an equivalent text alternative being available (WCAG 1.1.1, 1.4.5).
  • Time-based media (recorded videos): There are no adequate media alternatives available for information-bearing visual content (WCAG 1.2.1, 1.2.5).
  • Structural markup: Headings, lists and tables are sometimes not correctly structured with the intended HTML elements or suitable alternatives (WCAG 1.3.1).
  • Colours and contrasts: Text content and control elements sometimes have insufficient contrast (WCAG 1.4.3, 1.4.11).
  • Sizing and spacing: Increasing the text size by 200% or adjusting the text spacing may result in a loss of content or functionality. When zoomed in or on smaller screens, the usability is partially restricted (WCAG 1.4.4, 1.4.10, 1.4.12).
  • Forms: Form entries are not consistently provided with machine-readable attributes, so assistive technologies cannot automatically recognise their purpose (e.g. name, email, phone number). Some input fields are inadequately labelled or are not self-explanatory. In the case of incorrect entries, correction notes are sometimes missing or are not linked to the corresponding input field. For important data entries (e.g. orders), there is no adequate option to undo data entries or to check and correct them before sending (WCAG 1.3.5, 3.3.2, 3.3.3, 3.3.4).
  • Compatibility: The HTML markup contains errors (e.g. non-unique IDs). For interactive elements, semantic information is sometimes not fully available (e.g. missing name, role or status). Dynamic content such as success or error messages are not reliably recognised by assistive technologies (WCAG 4.1.1, 4.1.2, 4.1.3).
  • Navigation and page structure: When the display is changed (e.g. via screen reader), content is not always accessible in a meaningful and understandable order. Mechanisms for directly skipping recurring content blocks (e.g. main navigation) are currently not fully usable. Some subpages do not have clearly named or descriptive titles to distinguish them. Link texts sometimes do not convey the target or purpose of the link. Headings, labels (e.g. of buttons) and labels of form fields are not always clear (WCAG 1.3.2, 2.4.1, 2.4.2, 2.4.4, 2.4.6).
  • Keyboard operation: Some functions or controls are not fully accessible using the keyboard. Keyboard shortcuts cannot be turned off. The order in which content elements are accessed via the keyboard when using the website is not always logical and understandable. The keyboard focus is currently not sufficiently clear (WCAG 2.1.1, 2.1.4, 2.4.3, 2.4.7).
  • Language: Words and sections in other languages are not sufficiently marked as such (WCAG 3.1.2).
  • Custom settings: Custom browser settings (e.g. font size, font type, foreground and background colour) are not yet fully taken into account (EN 301 549 V3.2.1, 11.7).
  • Document accessibility: The website contains non-accessible PDF documents.

my.eu.panasonic.com, lumixpro.panasonic.eu:

  • Alternative texts: Some graphical controls, graphics and images contain no or insufficient alternative text. In some places, text is displayed in image form without an equivalent text alternative being available (WCAG 1.1.1, 1.4.5).
  • Structural markup: Headings, paragraphs and form elements are sometimes not correctly structured with the intended HTML elements or suitable alternatives (WCAG 1.3.1).
  • Interactive content: Content that appears when hovering over it with the mouse or when focusing with the keyboard is not always stable or fully usable (WCAG 1.4.13).
  • Colours and contrasts: Text content and control elements sometimes have insufficient contrast (WCAG 1.4.3, 1.4.11).
  • Sizing and spacing: When zoomed in or on smaller screens, usability is partially restricted (WCAG 1.4.10).
  • Forms: Form entries are not consistently provided with machine-readable attributes, so assistive technologies cannot automatically recognise their purpose (e.g. name, email, phone number). Some input fields are inadequately labelled or are not self-explanatory. In the case of incorrect entries, error messages do not provide any information about which input caused the error; correction instructions are sometimes missing or are not linked to the corresponding input field. For important data entries (e.g. orders), there is no adequate option to undo data entries or to check and correct them before sending (WCAG 1.3.1, 1.3.5, 3.3.1, 3.3.2. 3.3.3, 3.3.4).
  • Compatibility: For interactive elements, semantic information is sometimes not fully available (e.g. missing name, role or status). Dynamic content such as success or error messages are not reliably recognised by assistive technologies (WCAG 4.1.2, 4.1.3).
  • Navigation and page structure: Mechanisms for directly skipping recurring content blocks (e.g. main navigation) are currently not fully usable. Subpages do not have clearly named or descriptive titles to distinguish them. Headings, labels (e.g. of buttons) and labels of form fields are not always clear (WCAG 2.4.1, 2.4.2, 2.4.6).
  • Keyboard operation: Some functions or controls are not fully accessible using the keyboard. The keyboard focus is currently not sufficiently clear (WCAG 2.1.1, 2.4.7).
  • Input aids and controls: Individual instructions are based exclusively on colours, shapes or positions and are therefore not accessible to all users (WCAG 1.3.3).
  • Custom settings: Custom browser settings (e.g. font size, font type, foreground and background colour) are not yet fully taken into account (EN 301 549 V3.2.1, 11.7)

We are working on implementing accessibility for the content listed above and are continuously implementing the regulations of the BFSG in order to achieve complete accessibility in a timely manner.

Consumer information in accordance with Art. 246 EGBG

Panasonic Marketing Europe GmbH
Hagenauer Straße 43 | 65203 Wiesbaden | Germany

Reporting accessibility barriers and contact details

Would you like to inform us about existing barriers or request information on implementing accessibility? If you have any feedback or require further information, please contact us at Panasonic.EAA@eu.panasonic.com.

Responsible market surveillance authority

The Market Surveillance Authority of the Federal States for the Accessibility of Products and Services (MLBF) in Magdeburg (Saxony-Anhalt) is responsible.

Market Surveillance Authority of the Federal States for the Accessibility of Products and Services (in the process of being established)
c/o Saxony-Anhalt Ministry of Labour, Social Affairs, Health and Equality
Postfach 39 11-55
39135 Magdeburg
Phone: 0391 567 4530
E-mail: MLBF@ms.sachsen-anhalt.de

Date of creation or last update of the statement

This statement was created on 02/06/2025 and was last updated on 29/07/2025.

It is based on an assessment carried out by iMi digital GmbH between 31.03.2025 and 16.05.2025 based on the accessibility requirements of BITV 2.0 and EN 301 549 V.3.2.1.