Technics Philosophy

Music is borderless and timeless, touching people's hearts across cultures and generations. Each day the discovery of a truly emotive experience from an unencountered sound awaits. Let us take you on your journey to rediscover music. Technics.

At Technics we understand that the listening experience is not purely about technology but the magical and emotional relationship between people and music. We want people to experience music as it was originally intended and enable them to feel the emotional impact that enthuses and delights them. Through delivering this experience we want to support the development and enjoyment of the world's many musical cultures. This is our philosophy. With a combination of our love of music and the vast high-end audio experience of the Technics team, we stand committed to building a brand that provides the ultimate emotive musical experience by music lovers, for music lovers.

The audio landscape has undergone many changes over the years. From recording techniques and equipment to playback devices and types of media, the audio environment is constantly evolving and diversifying with listening convenience becoming a central need. The rise of the Internet, and in particular broadband speeds, has made it possible to send and receive huge amounts of data allowing music to be digitally obtained at lossless quality. It is now time to enter the era of digital networks, not only putting into place our decades of audio experience, but pushing the boundaries of sound reproduction and enabling new encounters with sound for music lovers.

Over 100 years of analogue audio history, sound quality has matured to a level where people are satisfied with their listening experience. However, the digital era has much more to offer. We will utilise our decades of experience striving for the best sound reproduction possible, through both technology and design, to bring to the market a product with superior audio quality. However, this is just one step in our ultimate goal of bringing the world’s highest-class audio experience to music lovers, who will not settle for anything less than the Technics listening experience.

All Technics products and activities are guided by three philosophies.

The dynamics of lively music, the breathtaking silence and tension of musical performances. The energy of instrumentalists, and the inspiration of the singer's voice. We will never stop striving to reach the definitive essence of music.

In order to achieve the ‘Technics Sound’, we have established internal rules that push and challenge us every step of the way. Dedicated audio specialists are involved in a stringent development process that includes a sound committee performing rigourous sound assessments, step-by-step quality assurance checks and numerous physical performance evaluations. Furthermore, we select the best materials for creating the optimal sound. Only when all of these requirements have been met can the uniquely inspirational ‘Technics Sound’ emerge. In order to achieve this, there will be no compromise, ever.

In re-launching Technics we will be able to call upon nearly five decades of audio experience and bring this DNA into the digital age, delivering innovative digital signal processing technologies wrapped in new design forms.

Technics products do not simply produce sounds. They play an important role in the music lover's environment, wrapping the listener in vivid and dynamic music. Staying true to the fidelity of the sound is crucial and we guarantee to reproduce the audio signals as faithfully as possible while maintaining a clean, crisp sound. To realise the 'Technics Sound' we have established no fewer than 100 internal rules. These rules not only include numerical performance but design reviews, material selection and communication with audiophiles to establish and maintain the true 'Technics Sound'. This is the culture of Technics under which true excellence will be provided by music lovers, for music lovers.

Director
Michiko Ogawa

We promise to challenge the limits of sound reproduction through innovative technologies that we will strive to constantly improve. The history of Technics is also a history of challenges. Today, musical cultures continue to thrive in all corners of the world. In response, we have constantly sought to free ourselves from conventional constraints, pushing the boundaries of what is possible to deliver an ever-better listening experience to our customers.
Our efforts have resulted in the release of numerous world-first products across various fields. In particular, our direct-drive turntables not only played a fundamental role in shaping the Hi-Fi world but also helped spawn a new culture: DJing.
In recent years, True Wireless Stereo (TWS) technology has opened up new ways to enjoy music for people of all generations. Today, Technics continues to carry this DNA forward into a new era, challenging itself to deliver the ultimate musical experience to all.

In our view, technology is only a means to an end. Its ultimate purpose is to deliver an emotive listening experience. We develop technologies in pursuit of ideal product performance to recreate the world of sound envisioned by Technics—the artist’s breath, the lush tones emanating from instruments, the palpable sense of tension before the conductor begins to strike up the orchestra. We then put this technology to the test, listening over and over and tweaking the sound until we are satisfied. In essence, the products we develop are a fusion of art and science: we build them based on a logical scientific approach while refining their sound qualities through an intuitive artistic approach.

Technology evolves at a rapid pace. Modern digital processing and CAE-driven manufacturing have opened up infinite possibilities for ideas that were simply unattainable with traditional analogue technology alone. We are confident our proprietary technologies will captivate music lovers and audiophiles around the world. To give just a few examples, there is ΔΣ-Drive, which uses digital technology to further enhance motor rotational precision; Model Based Diaphragm Control, a DSP-based solution that eliminates the inherent nonlinearity of speakers; and the Magnetic Fluid Driver, for ultra-low distortion reproduction down to the lowest frequencies. We will continue to explore new possibilities with every advancement in technology, fulfilling our promise to deliver a truly emotive listening experience to the world.

Chief Engineer
Tadayoshi Okuda

We will design long-lasting products which not only accentuate the music lover's listening environment but also stay true to the traditional Technics design identity.

Our new Technics products have a timeless design that stays true to the clean, stylish lines of our traditional Technics products, whilst also allowing for the housing of superior acoustic technology. High-grade materials, precise construction, expert craftsmanship, as well as dignified colours and texture all combine to create the prestigious centre piece of any music lover's listening environment.

The new Technics products have been designed with two key design concepts at their core. The first is a design that resonates with the music lover's heart. This is not simply a piece of electrical equipment but an essential element in the complete listening experience and a product that the music lover is proud to own and display in their home. The second is a design faithful to the traditional Technics identity with no superficial elements. The product has been precisely designed to only include essential elements enabling the high level of performance required.

The passion and detail that go into creating Technics products are not only confined to technological innovations. When it comes to design, the passion is preserved by focusing on a well-engineered body construction that complements and enhances the technology inside. High-grade components are used for even the smallest elements such as the tactile, minimalist buttons. However, the past also meets the present to bring back a sense of analogue emotion with the switches and the sight of VU meters bouncing as you listen. Furthermore, the dignified colours and form of the equipment will surely help to create a prestigious aura wherever it is placed. Technics has a proud and diverse heritage that we have used to establish a new form of design identity that we hope will be equally loved over the years. What type of presence should Technics have in the emotional act of listening to high-quality audio? Our new design will surely provide the answer at a single glance.

Chief Designer
Ryoichi Yagi