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About us

Our Message

Photo of Michiko Ogawa, Director

Rediscover Music.

Music is borderless and timeless, touching people's hearts across cultures and generations. Each day the discovery of a truly emotive experience from an unencountered sound awaits. Let us take you on your journey to rediscover music. Technics.

Delivering the Ultimate Emotive Musical Experience to All.

At Technics we understand that the listening experience is not purely about technology but the magical and emotional relationship between people and music. We want people to experience music as it was originally intended and enable them to feel the emotional impact that enthuses and delights them. Through delivering this experience we want to support the development and enjoyment of the world's many musical cultures. This is our philosophy. With a combination of our love of music and the vast high-end audio experience of the Technics team, we stand committed to building a brand that provides the ultimate emotive musical experience by music lovers, for music lovers.

Photo of Michiko Ogawa Playing Piano

A Music Experience Like No Other.

New encounters with sound

The audio landscape has undergone many changes over the years. From recording techniques and equipment to playback devices and types of media, the audio environment is constantly evolving and diversifying with listening convenience becoming a central need. The rise of the Internet, and in particular broadband speeds, has made it possible to send and receive huge amounts of data allowing music to be digitally obtained at lossless quality. It is now time to enter the era of digital networks, not only putting into place our decades of audio experience, but pushing the boundaries of sound reproduction and enabling new encounters with sound for music lovers.

Technics - A lifetime partner

Over 100 years of analogue audio history, sound quality has matured to a level where people are satisfied with their listening experience. However, the digital era has much more to offer. We will utilise our decades of experience striving for the best sound reproduction possible, through both technology and design, to bring to the market a product with superior audio quality. However, this is just one step in our ultimate goal of bringing the world’s highest-class audio experience to music lovers, who will not settle for anything less than the Technics listening experience.

Michiko Ogawa

Handwritten signature of Michiko Ogawa


All Technics products and activities are guided by three philosophies.

Sound Philosophy

Photo of Koichi Miura

Never Ending Pursuit of the Definitive Sound.

The dynamics of lively music, the breathtaking silence and tension of musical performances. The energy of instrumentalists, and the inspiration of the singer's voice. We will never stop striving to reach the definitive essence of music.

No Limits or Compromises in Sound Development.

In order to achieve the 'Technics Sound', we have established internal rules that push and challenge us every step of the way. Dedicated audio specialists are involved in a stringent development process that includes a sound committee performing rigourous sound assessments, step-by-step quality assurance checks and numerous physical performance evaluations. Furthermore, we select the best materials for creating the optimal sound. Only when all of these requirements have been met can the uniquely inspirational 'Technics Sound' emerge. In order to achieve this, there will be no compromise, ever.

Photo of Koichi Miura adjusting Volume

Technics Sound Culture.

Audio is in our DNA.

In re-launching Technics we will be able to call upon nearly five decades of audio experience and bring this DNA into the digital age, delivering innovative digital signal processing technologies wrapped in new design forms.

A sensory experience, not just sounds.

Technics products do not simply produce sounds. They play an important role in the music lover's environment, wrapping the listener in vivid and dynamic music. Staying true to the fidelity of the sound is crucial and we guarantee to reproduce the audio signals as faithfully as possible while maintaining a clean, crisp sound. To realise the 'Technics Sound' we have established no fewer than 100 internal rules. These rules not only include numerical performance but design reviews, material selection and communication with audiophiles to establish and maintain the true 'Technics Sound'. This is the culture of Technics under which true excellence will be provided by music lovers, for music lovers.

Head of Production
Koichi Miura

Handwritten signature of Koichi Miura

Technology Philosophy

Photo of Tetsuya Itani

Never Ending Pursuit for Perfection through Innovation.

We promise to challenge the limits of sound reproduction through innovative technologies that we will strive to constantly improve.

Innovation is in Our DNA.

Since the birth of Technics in 1965, we have pursued and achieved many 'world’s firsts', and delivered attractive, innovative audio products to the world. The rejuvenated Technics team will bring to the table an untiring effort for improvement surpassing what has previously been achieved and will strive to deliver sound reproduction as close as is possible to the way the artist intended.


At the Forefront of Digital Audio.

Innovation keeps Technics' technology moving.

Our company invested extensive research resources in Technics, which led to the emergence of unique technologies, such as direct-drive turntables, linear-phase speakers, and switching distorton reduction for amplifiers. These technologies helped to build a new era and drew admiration for the brand. Even since Technics temporarily left the market, the core DNA has been inherited by other products such as DVD and Blu-ray players. Now, we are confident that we have a strong foundation for new technology to support the return of Technics.

Technics' technology for an emotive listening experience.

In our view technology is only a means to deliver optimum musical experiences. The new Technics products will aim to prove just how far the boundaries of sound quality can be pushed by technology. The introduction of our new technologies has enabled us to solve the problem of noise and distortion, an issue which could not be completely eliminated by previous digital amplifiers. It has enabled us to deliver higher-resolution signals to speakers, which are now able to reproduce sound as close as possible to having the actual artist perform in the room with you. This has been further enhanced with the Technics coaxial speaker concept to narrow the focus of the sound. New technologies, such as signal processing to optimise audio-signal-to-speaker characteristics will also constantly be developed to meet the new requirements of high-resolution audio. Technics will not stop innovating audio technology to create the most emotional music experience possible by music lovers, for music lovers.

Chief Engineer
Tetsuya Itani

Handwritten signature of Tetsuya Itani

Design Philosophy

Handwritten signature of Ryoichi Yagi

Technics Design and Listening Environments in Perfect Harmony.

We will design long-lasting products which not only accentuate the music lover's listening environment but also stay true to the traditional Technics design identity.

Timeless Design in Every Detail.

Our new Technics products have a timeless design that stays true to the clean, stylish lines of our traditional Technics products, whilst also allowing for the housing of superior acoustic technology. High-grade materials, precise construction, expert craftsmanship, as well as dignified colours and texture all combine to create the prestigious centre piece of any music lover's listening environment.

Handwritten signature of Ryoichi Yagi

Faithful to Sound Technology, Emotionally Appealing to the Eye.

Designed for sound and harmony.

The new Technics products have been designed with two key design concepts at their core. The first is a design that resonates with the music lover's heart. This is not simply a piece of electrical equipment but an essential element in the complete listening experience and a product that the music lover is proud to own and display in their home. The second is a design faithful to the traditional Technics identity with no superficial elements. The product has been precisely designed to only include essential elements enabling the high level of performance required.

Integrating heritage and new innovations to create Technics' core design values.

The passion and detail that go into creating Technics products are not only confined to technological innovations. When it comes to design, the passion is preserved by focusing on a well-engineered body construction that complements and enhances the technology inside. High-grade components are used for even the smallest elements such as the tactile, minimalist buttons. However, the past also meets the present to bring back a sense of analogue emotion with the switches and the sight of VU meters bouncing as you listen. Furthermore, the dignified colours and form of the equipment will surely help to create a prestigious aura wherever it is placed. Technics has a proud and diverse heritage that we have used to establish a new form of design identity that we hope will be equally loved over the years. What type of presence should Technics have in the emotional act of listening to high-quality audio? Our new design will surely provide the answer at a single glance.

Chief Designer
Ryoichi Yagi

Handwritten signature of Ryoichi Yagi

History of Technics

Technics 1

The first model to feature the Technics brand, Technics 1 was a sealed, two-way speaker system. While compact, the system attained bass comparable to standard floor-standing speaker systems.

1965:Illustration of Technics 1

Technics 10A

The 10A was the first stereo preamplifier in the Technics series. Comprising an amplification section with two-stage NF circuitry, the amplifier achieved lower distortion and great dynamic range.

1966:Illustration of Technics 10A

Technics 20A

The Technics 20A was the first power amplifier in the Technics brand. This high-power amplifier used twenty 50HB26 pentode tubes and OTL circuitry, which was exceptional for the time.

1966:Illustration of Technics 20A

Technics 30A

As an improvement over the Technics 10A, the Technics 30A achieved unprecedented low distortion and an improved signal-to-noise ratio by using a unique SEPP method. Furthermore, the 30A boasted an entirely new, innovative RIAA circuit design.

1968:Illustration of Technics 30A

Technics 50A

The Technics 50A was a transistor integrated amplifier that culminated from the tube amplifier development technology of Technics. Its newly adopted OCL method later became the mainstream for transistor amplifiers of many companies.

1969:Illustration of Technics 50A


The SP-10 was the world's first direct-drive turntable and created a new era in audio. It eliminated the vibration and rotation irregularity caused by the previous belt-drive method, and was delivered to broadcast stations even though it was designed as a consumer product. It also greatly influenced other audio equipment.

1970:Illustration of SP-10


The SL-1200 was the first in a series of direct-drive turntables with an established reputation for stable rotation. The series remained in production for nearly 40 years and became a staple of the DJ culture.

1972:Illustration of SL-1200


The SU-10000 was the pinnacle of preamplifiers. With the development of the first three-stage operation amplification in the equalizer stage, the SU-10000 was an industry-leading presence among high-end amplifier separates in Japan.

1972:Illustration of SU-10000


The SE-10000 was the world's first power amplifier using a high-capacity constant-voltage power supply. Its VU meters allowed direct readings of accurate peak values and later became standard.

1972:Illustration of SE-10000


The SB-1000 was the first three-way bookshelf speaker system in Japan that used a dome unit. The speaker system gained popularity due to its excellent cost performance.

1973:Illustration of SB-1000

Technics 7 (SB-7000)

This speaker system demonstrated the validity of Technics' unique linear phase theory. The system later influenced many speakers around the world.

1975:Illustration of Technics 7 (SB-7000)


The SE-A1 was a superlative power amplifier. Each channel had four power supplies, for a total of eight power supplies in an independent left and right construction. This completely DC Class-A+ amplifier even eliminated capacitors from the feedback circuitry. The output was 350 + 350 W.

1977:Illustration of SE-A1


The SU-A2 was a preamplifier with Class-A operation in all stages. The circuitry was completely DC. Achieving a signal-to-noise ratio of 95 dB (2.5 mV) for the phono input and equipped with UFE*, this high-sound-quality, multifunctional amplifier allowed every possible control. * UFE: Universal Frequency EQ

1977:Illustration of SU-A2


The SB-10000 was the ultimate linear phase, bass-reflex, three-way speaker system using horn-type units for the medium- and high-frequency ranges. In the development of this system, Japan-first and world-first advanced technology was unsparingly introduced.

1977:Illustration of SB-10000


The SL-10 was a fully-automated turntable loaded with Technics' turntable technology in the size of an LP record jacket (31.5 cm). Its design aspects were also highly acclaimed, and this turntable was acquired by the Museum of Modern Art in New York.

1979:Illustration of SL-10


The SL-P10 was Technics' first CD player. The dedicated circuitry consisted almost entirely of newly developed LSIs and ICs. Direct drive was achieved using a DD motor.

1982:Illustration of SL-P10


The SB-RX50 was a speaker system with units in a newly developed flat coaxial construction. The system attained excellent sound image localisation and flat frequency response by using separate baffling and other forms of vibration analysis.

1986:Illustration of SB-RX50


The SB-AFP1000 was a superlative flat-panel speaker that used twin cabinets based on a unique acoustic theory. This speaker achieved highly faithful sound reproduction and was used by the Vienna State Opera.

1988:Illustration of SB-AFP1000


The SST-1 was a twin load horn speaker system that achieved reproduction ability with higher efficiency and lower distortion. This system is part of the permanent collection of the Museum of Modern Art in New York.

1988:Illustration of SST-1


The SL-Z1000 was Technics' first separate CD player. To achieve highly faithful sound reproduction, the CD player used a construction with thorough vibration control.

1989:Illustration of SL-Z1000


The SH-X1000 was a digital processor with 1-bit MASH DA conversion in a three-chip configuration. The processor performed distortion-free reproduction of minute signals superimposed on low-level or large signals.

1989:Illustration of SH-X1000


The SB-M10000 was a Kelton-Method floor-standing speaker system that originated from unique silence technology. The system achieved a highly faithful sound field with deep bass reproduction while reducing enclosure vibration.

1995:Illustration of SB-M10000


The SE-A7000 was a power amplifier with newly-developed MOS Class-AA circuitry, which used MOS FET inputs for the amplification elements of the voltage control amplifier and exhibited strength in faithful signal control with excellent high-frequency response.

1992 - 2000:Illustration of SE-A7000


The SU-C7000 was a preamplifier that used a battery-driven power supply. With the effect of magnetic flux leakage eliminated by completely separating the AC power supply and the signal circuitry, sound quality was improved with thoroughly purified physical characteristics.

1992 - 2000:Illustration of SU-C7000