Technics announces the new SL-100C entry-level hi-fi turntable.
Technics is pleased to announce the launch of the new SL-100C Direct Drive Turntable. Featuring the iconic characteristics of Technics turntables, such as the iron-coreless direct drive motor and a high-precision S-shaped aluminium tonearm, it comes in at an even more affordable price point than its award-winning sibling, the SL-1500C.
“The huge success of the SL-1500C, offering a fully featured package for the dedicated hi-fi enthusiast, with all the core Technics turntable technologies, has shown we have hit the mark within a popular and competitive turntable class,” says European Technics product manager Frank Balzuweit. “The demand for this high-quality ‘plug’n’play’ turntable – having exceeded our own expectations – is still undiminished even to this day. However, there is still a strong appetite from the market to deliver a similarly attractive package at an even more affordable price.”
To deliver a cost-effective solution without significant compromise, the new SL-100C comes with an on-board pickup cartridge – the Audio-Technica VM95C, offering sonic finesse to satisfy the demands of real music lovers. The conical stylus of the VM95C ensures precise tracking and detail retrieval from the vinyl grooves, while the cartridge’s technical characteristics mean it is widely compatible with typical Phono MM (moving magnet) inputs found on hi-fi amplifiers.
As a ‘real’ Technics turntable, the SL-100C impresses with the same sophisticated, iron-coreless direct drive motor with motor control to ensure absolutely smooth rotational stability. A solid two-layer chassis ensures a meticulous tracking process, free from external vibrations, and the highly precise S-shaped aluminium tonearm is capable of gleaning the most subtle music nuances out of every vinyl disc. Even more, the automatic tonearm lift (which can be turned off) that is activated at the end of the vinyl’s groove prevents unnecessary needle wear-out after finishing each side of an LP.
The new Technics SL-100C direct drive turntable is a highly attractive solution for all hi-fi oriented vinyl afficionados looking for a “typical” Technics turntable at a highly accessible price point.
About the Technics 1200 Series and SL-1500C
The SL-1200 was launched as a popular direct drive turntable in 1972, becoming a best-selling model with cumulative sales of 3.5 million units. It was supported by powerful torque, easy operation, and high durability. It became greatly admired by both audio enthusiasts and DJs who helped to unleash the DJ culture in areas such as electronic dance music. The series is still highly acclaimed by DJs worldwide today.
The SL-1500C was launched in 2019 as a model based on the generic qualities of the acclaimed 1200 Series but designed as pure hi-fi-oriented turntable without features such as strobe marks on the platter, stylus lamp and the trademark pitch control. Instead, it offers a high-quality pickup cartridge, audiophile level integrated phono equalization and an auto-lift function for the tonearm, making this turntable an easy-to-set-up, fully featured turntable package for an ultimate enjoyment from vinyl playback.