Rough Trade & Vinyl
Rough Trade have always sold vinyl. It’s been the lifeblood of their business ever since artists like The Specials would walk up to the counter in the late 70s with a stack of newly pressed 7” singles and ask if the shop would be interested in selling them.
“The role of a record in helping define the identity and expressing the thoughts of an artist is considerable” says Stephen Godfroy, Rough Trade co-owner. “Of course, music is audio but it's also multi-dimensional, conveying a message, aesthetic, emotion, image, attention to detail that translates to the artefact, of which the vinyl record is the definitive physical form.”
“Playing a record requires attention, it’s not secondary pursuit like listening to music as a digital file often is” continues Godfroy. “There’s a ceremony to playing a record, it commands your attention to listen, and that in itself is something a whole new generation are starting to discover and appreciate for the first time”. The renaissance in vinyl certainly backs this up, but there was a time not so long ago when many had consigned the record to the history books, but Rough Trade has been a significant factor in the resurgent demand of the vinyl format…