Sound Philosophy

Photo of Koichi Miura

Never Ending Pursuit of the Definitive Sound.

The dynamics of lively music, the breathtaking silence and tension of musical performances. The energy of instrumentalists, and the inspiration of the singer's voice. We will never stop striving to reach the definitive essence of music.

No Limits or Compromises in Sound Development.

In order to achieve the 'Technics Sound', we have established internal rules that push and challenge us every step of the way. Dedicated audio specialists are involved in a stringent development process that includes a sound committee performing rigourous sound assessments, step-by-step quality assurance checks and numerous physical performance evaluations. Furthermore, we select the best materials for creating the optimal sound. Only when all of these requirements have been met can the uniquely inspirational 'Technics Sound' emerge. In order to achieve this, there will be no compromise, ever.

Photo of Koichi Miura adjusting Volume

Technics Sound Culture.

Audio is in our DNA.

In re-launching Technics we will be able to call upon nearly five decades of audio experience and bring this DNA into the digital age, delivering innovative digital signal processing technologies wrapped in new design forms.

A sensory experience, not just sounds.

Technics products do not simply produce sounds. They play an important role in the music lover's environment, wrapping the listener in vivid and dynamic music. Staying true to the fidelity of the sound is crucial and we guarantee to reproduce the audio signals as faithfully as possible while maintaining a clean, crisp sound. To realise the 'Technics Sound' we have established no fewer than 100 internal rules. These rules not only include numerical performance but design reviews, material selection and communication with audiophiles to establish and maintain the true 'Technics Sound'. This is the culture of Technics under which true excellence will be provided by music lovers, for music lovers.

Handwritten signature of Koichi MiuraHead of Production
Koichi Miura